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AboutNLGX Design is a Heritage-Inspired Urban Lifestyle Products Design Company based in Beijing.
We create original-designed apparel including graphic t-shirts, Asian-inspired casuals, and fashion bags made from recycled materials.
We also support the local design community through collaborations and promotions at our flagship store in Beijing’s historical neighborhood of Nanluoguxiang.
Through design and through partnerships with local artists, NLGX represents the lifestyle and spirit of the “new” Beijing.
Our slogan is “Preserve…Create”, which highlights our goal of Preserving the Past while Creating New. NLGX creates original designs inspired by graphics, materials, and colors of traditional Beijing. goal of Preserving the Past while Creating New.
NLGX was founded by Ed and Michel – two entrepreneurs who have lived in Beijing in the tumultuous years leading up to the 2008 Beijing Olympics. Witnessing first-hand the changes of China’s ancient capital city, the three friends and co-founders decided to capture the new spirit of the city and their experiences as overseas Chinese living in Beijing with a fresh, lifestyle
brand that is unique to the time and to the place in China’s development.
The two co-founders were born in the USA and Germany, respectively, but share a common ground that has grown into NLGX.